About

MEET OUR TEAM

FOUNDER

Crystal Sarmiento

Crystal Sarmiento is Certified Behavior Analyst and Consultant as well as an Executive & Career Coach, Speaker, Best Selling Author and Founder of The ARI Source and Becoming a Lioness. Her book Becoming A Lioness was ranked #1 in Christian Leadership and won The Amazon Best Seller’s Award.

Recently featured as a top coach on Fox News, NBC and CBS. A Houston Native, She currently resides in Manvel, TX. She is a dedicated wife and mother to 5! She founded Becoming a Lioness to help motivate, empower and inspire women in the community after 13 + years helping in various international organizations and ministries. Professionally known for being a powerhouse for 20+ years in the corporate sector, she made the decision to move from corporate America to corporate calling. Founding The ARI Source. She serves clients internationally as well as all over the U.S. Her client’s have attributed their breaking performance records and fulfilling their hardest obstacles with her services.

About me

Named Dynamic Women 2021 Modern Luxury Magazine

Crystal Sarmiento es coach y capacitadora ejecutiva y profesional, oradora, autora y fundadora de The ARI Source y Becoming a Lioness. Nativa de Houston, TX. ¡Es una esposa y madre dedicada a 5! Fundó Becoming a Lioness para ayudar a motivar, empoderar e inspirar a las mujeres de la comunidad después de más de 13 años liderando en varios ministerios Internacionales.

Profesionalmente, conocida por ser una fuerte potencia durante más de 20 años en el sector corporativo, tomó la decisión de tomar su futuro en sus manos y formó The ARI Source. Ella sirve a clientes a nivel internacional y en todo Estados Unidos. Sus clientes han atribuido sus récords de desempeño y el cumplimiento de sus obstáculos más difíciles con sus servicios.

TEAM MEMBER

Hector Villarreal

Hector Villarreal serves as CEO of LUCHO Holdings Inc., a privately-owned holding company with interests in Brazil, Italy and Nicaragua; formed in 2003 to manage the production and importation of the LUCHO branded products in menswear, women’s shoe and private cigar line. Born in Monterey, Mexico Mr. Villarreal later moved and was raised in Los Angeles, California until moving back to Monterrey where he attended Monterrey Tec prep school and college. Mr. Villarreal moved to Houston in 1990 and joined KXLN Channel 45 Univision as a news anchor and later as the weather anchor until retiring in 2005. In 2006 he was a founding member of Venture Strategies, a boutique private equity firm, specializing in cutting edge technology projects in the energy sector; Mr. Villarreal headed the international development department. Mr. Villarreal has received numerous recognitions and has served on the board of directors of Houston International Festival, American Cancer Society Gulf Coast Development board, Leukemia and lymphoma Society, Theater Under the Stars, Boys & Girls Harbor, and The Women’s Fund for Health. Currently Mr. Villarreal serves as board president of Helping a Hero; an organization that builds adaptive homes for wounded veterans, Hermann Park Conservancy advisory board member, Virtuosi of Houston board member, Fire Fighters Foundation of Houston board member and the Houston Area Women’s Center.

Crystal Sarmiento is a Certified Behavior Analyst and Consultant as well as an Executive & Career Coach, Speaker, Best-selling Author and Founder of the ARI Source and Becoming a Lioness.